After all, social sharing is a key to growing your online presence and boosting sales. Explainer videos are not only great for search engine optimization (especially YouTube’s search engine), but also an excellent way to boost social sharing for your brand.They can be easier and cheaper to produce than a whitepaper or an eBook.They’re short, they’re (usually) entertaining, and they convey important, complicated things in an easy-to-understand way. Explainer videos are a great way to easily convey ideas and deliver messages to your audience.However, there are 3 important reasons why brands need to start investing in explainer videos pronto. Afterall, video marketing generates 66% more qualified leads per year than any other type of digital marketing. We’ve entered a video-first world, so replacing text-based content with video content is imperative for brands. Why should you invest in explainer videos? Super fun, on-point, and a great way to explain what Tonx is all about.
If you want to have a deeper look at a particular feature of your product, you should also consider shooting how-to videos.Ī great example is “Tonx Truly Great Coffee In Your Kitchen, Without Much Fuss” by Sandwich Video. So whether you’re trying to explain how your product works, increase brand awareness, or simply trying to welcome new potential consumers to your website, an explainer video does it all in a fun and hugely-effective way. They’re usually short, fun to watch, and make complex topics easy to understand for the everyday consumer. In a nutshell, explainer videos demonstrate how a brand’s product or service works. If you’re new to the world of video, you’re probably wondering what the heck is an explainer video. This is where explainer videos come riding in on a shiny white horse. With online audiences' attention spans getting shorter and shorter, brands need to communicate and explain what their products are all about as efficiently as possible. A whopping sixty-four percent of consumers end up buying after watching brand videos! And we’ve got numbers to back this up.ĥ9% of executives agree that if both text and video are available on the same topic, they are more likely to choose video.Īnd that’s not all. Reading a long, technical blog post or watching a video?
When it comes to learning a new tool for your marketing stack, what do you prefer?
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